Lighting Techniques

How I Got That Shot: Inside the Creation of an International, Multiplatform Ad Campaign

December 7, 2017

By Holly Stuart Hughes

For an assignment for an eyewear company that included video and stills, Simon Harsent lit a portrait in a coffee shop using a red neon light, LED panels and practical lights found on location.

Ad agency: Marcel Sydney: David Nobay, Creative chairman; Scott Huebscher, ECD; Jeremy Hogg, AD “If you’re going to spend so much effort and time and energy on making a picture, you have to make people feel something,” says Simon Harsent. Harsent says his advertising clients come to him when they wants stills and video that convey a mood or emotion....

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