Lighting Techniques

How I Got That Shot: Carlos Serrao’s Blend of Sports and Fashion for Nike

July 23, 2015

By Holly Stuart Hughes


Serrao wanted to shoot the multiple exposures in camera, capturing the models as they moved and posed with the jackets both zipped and open. He used a fast flash duration to freeze the action for each exposure.

Client: Nike Art Director: Andre Simmons For about ten years, clients like Nike, Puma, Speedo and ESPN the Magazine have been hiring Carlos Serrao to capture action. He and his crew are used to finding creative solutions to technical and logistical challenges, particularly when they involve professional athletes or Olympic competitors who can spare only a few minutes for a...

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