Lighting Techniques

How I Got That Shot: Gary Land’s Dramatic Action

June 18, 2015

By Holly Stuart Hughes


To edge light both sides of the athlete’s body, Land used strobes with Magnum reflectors on high stands. More illumination came from lights with smaller reflectors and a beauty dish on a boom.  

Client: HeadOn Agency: StrawberryFrog Creative Directors: Shayne Millington and Tim Kang Art director: Craig Love To introduce the sports drink HeadOn, creatives at the ad agency StrawberryFrog wanted to show believable images of athletes in moments of intense exertion, rather than highlighting celebrity endorsements from star players. “They wanted to show athletes in peak action,” says commercial photographer and director...

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