Lighting Techniques


How I Got That Shot: Recreating A Night Out

July 21, 2016

By Holly Stuart Hughes

© DAVID MARTINEZ

In a nightclub, David Martinez recreated a 1 AM feeling during a 6 AM shoot using Arri L7-C LED lights, adjusting the color temperature “so it wouldn’t look too clean.” Having to shoot stills and motion “drove all the lighting choices,” says Martinez.

CLIENT: Hampton by Hilton AGENCY: GSD&M CREATIVES: Dale Austin and Brandon Curl, associate creative directors; Jessica Nielsen Buck, art producer David Martinez says a recent assignment to shoot a global campaign for the hotel chain Hampton by Hilton was “for me, a really great job.” Creatives at the ad agency, GSD&M in Austin, Texas, had seen images in Martinez’s portfolio—including...

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