Lighting Techniques

How I Got That Shot: Will Deleon’s Splashy Product Shot

October 29, 2015

By Interview Holly Stuart Hughes

© Will Deleon

Still life photographer Will Deleon achieved subtle gradations of shadow on the product by working with diffused light sources. He typically incorporates cards and v-flats to achieve greater control with fewer lights. 

Client: Jason Markk Creatives: Anthony Cao, senior art director/head of marketing; Millie Rosas, special projects manager; Joe Le, art director When creatives at Jason Markk, maker of high-end shoe-care products, wanted to advertise the company’s new stain repellent, they turned to photographer Will Deleon for ideas. Deleon, who is based in Los Angeles, has been shooting for the company since...

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