Lighting Techniques

Lighting Recipe: Anton Watts’s Big Car Shot

March 22, 2013

By Meghan Ahearn

© Anton Watts

To promote a new feature on the 2013 Volkswagen CC, which moves its headlights as the vehicle turns, the car manufacturer worked on a campaign with Deutsch Los Angeles. For the print ad, the car would be shown in early evening, getting ready to turn into a home’s driveway, while the headlights shone on a teenaged couple getting caught kissing...

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