Lighting Techniques

Lighting Recipe: Cade Martin’s Whimsical Advertising Work

March 26, 2013

By Meghan Ahearn

© Cade Martin

When Cade Martin first met with the in-house creative team at Starbucks to discuss a new campaign for its Tazo tea brand, they presented him with keywords like thrive, rest, settle and focus. “The majority of the image concepts had a keyword,” Martin explains, adding that he and the creatives discussed “what did [the words] mean to them, what did...

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