Lighting Techniques

Melanie Acevedo on Lighting for Natural Beauty on Assignment for Dove

February 21, 2017

By Holly Stuart Hughes

© Melanie Acevedo

For her Dove Brazil shoot, Melanie Acevedo wrapped light around the model’s face with diffused lights to the side and boomed over the camera, and slightly brighter lights on the cyc walls.

Client: Dove Agency: Ogilvy & Mather Creatives: Maureen Shirreff, creative director; Ilka Mourão and Ana Luiza Cavalcanti, art directors; Jody Brown, art buyer. Client: Hush Puppies Agency: In house Creatives: Jen Reeves, VP Global Brand Marketing; Kara VanderMolen, art director. Melanie Acevedo’s advertising work is cheery and lively, but looks believable. “What clients normally come to me for are pictures...

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