Object of Desire: Gizmon iCA iPhone Case

January 31, 2012

By Dan Havlik

Don’t let your eyes fool you. This is not a camera in the conventional sense. It’s actually an elaborately designed camera case for the iPhone, maybe the most elaborately designed case we’ve seen yet.

Created by a Japanese company called Adplus, the Gizmon iCA is more than just another polycarbonate shell to protect your precious Apple product (though it does do that). As you’ll notice from the photo, it transforms your iPhone 4/4s into a simulated rangefinder camera, complete with two mock lenses that attach to the front with miniature mirrors for framing self-portraits. There’s also a conversion lens mount over the iPhone’s actual lens if you want to add an optional lens modifier to the case. There are seven in the works including a fisheye, a tele and a macro lens.

Other features of the Gizmon iCA include a shutter button that fits over the iPhone’s volume button and can be used to snap a picture; an optical viewfinder; a micro hot shoe; and an attachable tripod stand.

While our instincts may say, “Hey, why don’t you just buy a real camera, poseur?” we can’t help but be impressed with the attention to detail in the Gizmon iCA down to the two strap holes that let you wear your camera, er, phone around your neck.

Cost: $65
Further information: