Object of Desire: Iconic, A Photographic Tribute to Apple Innovation

January 15, 2014

By Dan Havlik

Apple products are the ultimate “objects of desire.” Gaze upon these finely crafted digital devices, and you just have to own them. Or, in the words of the Borg: “Resistance is futile!” Apple enthusiast Jonathan Zufi became so smitten with the California company’s products over the years, he decided to acquire them all—as in every computer, iPod, iPhone, iPad and assorted peripheral Apple has released since 1976. Zufi, an IT specialist, began buying old Apple devices off of eBay, and posting images on his Shrine of Apple website. To help with the photos, Zufi teamed up with Forest McMullin, a professor of photography at the Savannah College of Art and Design, and the two worked together to duplicate Apple’s distinctive, stark-white look for images of its products. Now, the more than 150,000 photos from Zufi’s website have been condensed into a 350-page coffee table book titled Iconic: A Photographic Tribute to Apple Innovation. The book is split into six chapters—Desktops, Portables, Peripherals, iDevices, Prototypes and Packaging—and features over 650 photos of Apple’s most memorable products, including a few unforgettable duds such as the ahead-of-its-time Apple Newton personal digital assistant and the still gorgeous Cube computer. Photographers, who have traditionally been among Apple’s most loyal customers, may marvel over the company’s QuickTake camera from the mid-1990s, and bemoan the fact the company has not produced a dedicated digital camera since.