PMA Launches CliQ Imaging Trade Show and Retooled Focus to Attract Photo Enthusiasts

January 11, 2011

By Dan Havlik, PDN's Technology Specialist

As we reported yesterday in PDNPulse, photo retailer trade group, PMA, officially rebranded its annual trade show today as CliQ in a bid to attract photo enthusiasts.

The event, which will be held September 6-10 in Las Vegas, NV, has been retooled and will include feature presentations from several professional photographers including Jasmine Star, Scott Bourne, Tracey Clark and Stacy Pearsall.

While in the past the show mainly drew photo retailers from across the country and featured seminars on how to sell more photo gear, CliQ will include photography workshops, photos walks, and how-to talks on ways to become a better photographer.

According to PMA, the CliQ show will now feature “interactive zones, spotlighting technology, tips and techniques.” The zones will include a Shooting zone, a Mobile zone, a Software tutorial zone, an Innovation zone, a 3D zone, and a Video zone.

A PMA official told us the rebranded show is part of a general effort by PMA (Photo Marketing Association International) to retool the organization to attract a wider audience. How this refocusing will go over with PMA’s dues-paying membership, the vast majority of whom are photo retailers not photographers, remains to be seen.

We did learn that PMA’s board, which is comprised of retailers, fully endorsed the rebranding effort. Also, according to PMA’s attendance audit, photographers have been a fast growing segment of attendees at the PMA show in years past.

More details about CliQ in the press release below and at the Cliqworld website.


PMA launches CliQ

JACKSON, MI – PMA – The Worldwide Community of Imaging Associations presents CliQ, a new branded experience for photo enthusiasts and anyone interested in getting the most from photography and video.“CliQ is a 24-hours-a-day, seven-days-a-week commitment on the part of the association to provide content and tools for everyone involved in photography, from consumers to aspiring pros, to retailers and professional labs,” says Ted Fox, executive director and CEO, PMA. “Also, with the recent addition of the Professional Wedding and Studio Photographers Association International (PWSPI) to the PMA family, the association has broadened its appeal to include all segments of the photo/video industry.”
The launch of the CliQ website, at features how-to tips, new product reviews from DP Review, and monthly photo contests. In the coming months, more features will be added, leading up to the annual event in September.

Changes to the PMA annual convention
CliQ brings extensive changes to the PMA 2011 annual convention, planned for Sept. 6-10, 2011, in Las Vegas, Nev. The expanded event is renamed CliQ 2011, and features presentations from well-known photographers like Jasmine Star, Scott Bourne, Tracey Clark and Stacy Pearsall. Workshops, photo walks, and seminars will be part of the CliQ experience, along with entry to the world’s largest annual photo trade show.
The show will feature interactive zones, spotlighting technology, tips and techniques in these major areas:
Shooting zone – Demonstrations by leading photographers of still photography.
Mobile zone – Spotlights the hottest and best mobile phone apps.
Software tutorial zone – Learn the ins and outs of leading desktop and web photo applications.
Innovation zone – Spotlights new and emerging technologies.
3D zone – Features the emerging area of digital 3D photography and video.
Video zone – Features one of the fastest growing areas in imaging today: HD and SLR videography.
The show will also feature custom-picture framing and the GoingPro Bootcamp photography business seminar.

Core market commitment
“The PMA convention will continue to offer the same leading-edge programming for the retailers, custom framers, studios and chain stores,” says Fox. “PMA members will recognize classic convention features, like the DIMA Printer Shootout, the DIMA Photo Book Showcase, Retailer Hot Picks, Photographer Hot Picks, DIMA Innovative Product Awards, and the Official Business Session.”
Fox adds PMA trade attendees will be able to enjoy the widest range of experiences at the September event. Also, as previously announced, North America’s largest photo retail buying group, Photographic Research Organization (PRO), will stage a major buying event in conjunction with CliQ 2011, using it as a launch point for 2011 holiday season merchandising.

Learn more on podcasts
Listen to an interview with Fox on the DIMAcast or AIE Imaging Executive podcast, live today. The interview, conducted by PMA senior editor Jennifer Kruger, also features Chad Munce, group executive, digital imaging markets, and Gary Pageau, PMA publisher.

What is CliQ?
CliQ is a community, united by passion for still and motion images. It’s the source for all things photography; industry news, product reviews and more. CliQ creates direct dialogue between manufacturers, retailers and photographers to help them learn, discover and share. See what’s happening in imaging at

About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 86-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.

Major PMA events coming soon: 
•PSPA/SPAA 2011 Conferences, February 19-20, 2011, Las Vegas, Nev.
•PMA Latin America Peru Expo 2011, June 8-9, 2011, Lima, Peru
•6Sight Future of Imaging Conference, June 20-22, 2011, San Jose, Calif. 
•PMA Australia 2011 Imaging & Entertainment Expo, June 24-26, 2011, Sydney, Australia
•CliQ 2011, Sept. 8-10, 2011, Las Vegas, Nev.