SmugMug Acquires Flickr

April 23, 2018

By Greg Scoblete

SmugMug is acquiring the photo service Flickr from Oath (the company that formed when Verizon merged AOL and Yahoo, which has owned Flickr since 2005). Financial terms of the deal were not announced.

SmugMug will run Flickr as an independent business. SmugMug and Flickr accounts will remain separate and independent “for the foreseeable future,” according to a company FAQ. The FAQ further states that users will be able to access their photos as they do currently and they’ll retain the same Flickr or SmugMug URL. “Over time, we’ll be migrating Flickr onto SmugMug’s technology infrastructure, and your Flickr photos will move as a part of this migration—but the photos themselves will remain on Flickr.”

The long-term plan for the merged companies is unclear. According to the Flickr blog, the aim is to “create the world’s best home for photography.”

SmugMug CEO Don MacAskill told USA Today that, as with SmugMug, Flickr will be run without a master plan. “It sounds silly for the CEO to not to totally know what he’s going to do, but we haven’t built SmugMug on a master plan either,” he said. “We try to listen to our customers and when enough of them ask for something that’s important to them or to the community, we go and build it.”