Vimeo Offering Imaging Gear Discounts Via Perks Program

November 1, 2011


NEW YORK, Nov.1, 2011 – Vimeo, an operating business of IAC [NASDAQ: IACI], today launched Vimeo Perks, a new member rewards program for existing PRO and/or Plus members that provides unique discounts on camera packages, software and video accessory products.

“Vimeo Perks is the latest step in our goal to provide maximum value for our premium members,” said Blake Whitman, Vice President of Creative Development at Vimeo.  “We’ve partnered with brands that our community knows and loves in order to provide them an easy way to buy the products they want at exclusive discounts.”

Vimeo’s flagship partners include photo, video and electronics retailer B&H, Red Giant Software, Letus Direct, Kessler Crane, and GarageCUBE.  The Vimeo Perks program will offer great discounts on a wide variety of products that can range from 5-25% off listed prices.

“We are eager to work with Vimeo Perks,” said Henry Posner, Director of Corporate Communications for B&H Photo-Video, and Pro-Audio.  “We think this is an exciting partnership.  There’s a great deal of overlap between our communities and we think this new Vimeo opportunity will benefit the videographers and our participation will enhance that benefit.”

Vimeo kicks off the program with a series of 12 packages from B&H and 10 video-related products that cater to people at various stages of their video-making journey.  The Vimeo Perks packages include:

-          Beginner’s Basic
-          Beginner’s Premium
-          New to DSLR
-          Small but Sophisticated
-          Advanced DSLR
-          Professional DSLR
-          Travel Package
-          Action Sports
-          DSLR Accessories
-          On-board Light and Sound
-          Professional Lighting
-          Professional Sound

Perks will be updated regularly to accommodate new product launches, upgrades and pricing fluctuations.  Vimeo also intends to increase the breadth of these offerings over time.

For more information regarding Vimeo Perks, via