March 1, 2018

The Advertising Issue

Venetia Dearden for LUXX magazine/The Times

© Venetia Dearden for LUXX magazine/The Times Venetia Dearden photographed actress Amber Anderson for LUXX, The Times’ luxury magazine. The shoot took place in Somerset, England, where both Dearden and the actress grew up. To read how Dearden has built her career with a mix of advertising, editorial and fine-art work, read our story "Advice from Editorial and Fine-Art Photographers About Succeeding in Advertising."


 Picture Story: A Personal Take on Storm-Torn Puerto Rico
Joseph Rodríguez discussesthe mid-career momentum that helped him land an assignment and supplemental funding for a New York Times photo op-ed.
By David Walker

 Book Publishing: After 19 Years, Jim Herrington Publishes The Climbers
How the veteran celebrity portrait photographer turned his 20-year project photographing the world’s most legendary climbers into a photo book.
By David Walker


Advice from Editorial and Fine-Art Photographers About Succeeding in Advertising
Five photographers who create documentary, editorial and fine-art work explain how they landed their first ad jobs and continue shooting work they’re passionate about.
By Conor Risch and David Walker

Creating Motion Content for Short Attention Spans
To meet the growing demand for six-second video spots, cinemagraphs and Boomerangs for social media campaigns, clients are hiring photographers who can prove they have the right skills.
By Holly Stuart Hughes

From The Archive

What Advertising Clients Want Now
Tips from photographers, reps, art buyers and producers gleaned from PDN’s coverage of the advertising market.
By PDN Staff


Creative Agency Hammerquist Studios Focuses on Outdoor Brands and their Values
Dan Kostrzewski, creative director at Hammerquist Studios, talks about trends in outdoor industry advertising, and about what they look for in the photographers they hire.
By Conor Risch

Gear & Techniques

How I Got That Shot: Luxury and Color
Fashion photographer Caroline Knopf created stylish images that highlight what a unique condominium in Miami offers.
By Holly Stuart Hughes

Product Reviews
Hands-on with Sony’s a7R III, Photolemur and Venus Optic’s Laowa 15mm f/2.
By Greg Scoblete

Frames Per Second: Finding Drama in Mindful Living
How Brett Marty turned his short assignment for The New Yorker into a video about a Facebook engineer who devoted himself to mastering the violin after he was diagnosed with brain cancer.
By Holly Stuart Hughes

Affordable 4K Cameras
From action cameras to cinema superstars, these 4K cameras won’t break the bank.
By Greg Scoblete

5 Budget-Friendly Cine Lenses
By Greg Scoblete


Tiger Tale
In his new book, Álvaro Laiz tells the story of a poacher whose attempt to kill an Amur tiger disrupted the peaceful coexistence of people and animals in a remote region in Russia’s Far East.
By Conor Risch

Photographer Ben Huff collaborated with poet Christy NaMee Eriksen to create an artist book about human connection in the digital age. 
By Conor Risch

End Frame

A Fast Way to Learn How to Be an Advertising Photographer
By Holly Stuart Hughes