Brook Pifer on Marketing Video Work to Ad Clients

May 6, 2016

By Holly Stuart Hughes


From “Life in the High Desert,” a personal project shot with a RED camera. Pifer regularly cuts together footage from multiple projects into a reel to show clients, a tool she finds essential. “It’s your visual esthetic, your director’s cut,” she says.

Photographers-turned-directors who want to get their work in front of potential clients have a variety of decisions to make: Which social media platform works best? Should your portfolio show multiple projects, or combine clips in a single reel of your best work? How do you reach new audiences, and get busy art buyers or creative directors to view your work?...

To read the full story login, purchase 2-day access or subscribe.