How to Build and Organize your Marketing Database

May 24, 2017

By Conor Risch

© Emiliano Granado

Postcards included in Emiliano Granado's promo package.

Developing a database of client contacts is a time-consuming but essential part of photographers’ efforts to market their work to new and existing clients. A photographer can create a beautiful print or email promo, but in order to be effective, those marketing materials have to reach the people open to receiving them. Because accounts move from agency to agency, and...

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