Client Meeting: Style Wars: The Refashioning of W

October 2, 2010

By Conor Risch

© W/Photos by Inez Van Lamsweerde and Vinoodh Matadin

The triple-gatefold cover, shot by Inez Van Lamsweerde and Vinoodh Matadin, of the redesigned September issue of W.

What does the W in W magazine stand for? Under new editor in chief Stefano Tonchi, who came over from T: The New York Times Style Magazine to lead the W redesign that premiered with the September issue, W means “Who, What, When, Where and Why In the World of Style.” The new tagline, which appears on the magazine’s cover,...

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