Create Spotlight: Working with West Elm

February 22, 2017

By Conor Risch

© West Elm

A spring 2017 catalogue image by in-house photographer Julian Wass. West Elm’s catalogues are a “tool for our customers to begin exploring how to express their personal style at home,” says content production director Korin Thorig.

Korin Thorig Content production director West Elm 5 Water Street, 2nd Floor Brooklyn, NY 11201 Home retailer West Elm sells modern furniture and other goods at affordable prices, and photography plays a key role in communicating the brand’s attainable esthetic to consumers. Part of Williams Sonoma, Inc., a home goods corporation that includes brands such as Williams Sonoma and...

To read the full story login, purchase 2-day access or subscribe.