Instagram Takeovers, and How They Work

June 16, 2016

By Sarah Stacke


Simone Sapienza posted images from the conceptual series “The United States of Vietnam” on New Republic’s Instagram; the work was then featured in the magazine’s “Backstory” column. 

In December 2015, Stephanie Heimann, photo director of New Republic, assigned photojournalist Arthur Bondar to photograph daily life in Moscow during the New Year holiday celebrations. His photos appeared on New Republic’s Instagram feed, during a takeover that lasted a little more than a week. Ukrainian-born Bondar used the series, “Postcards from Moscow,” to show “how ordinary people live in...

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