Marketing


Location Immersion: Creating a 360-Video Exploring Australia

January 13, 2017

By Holly Stuart Hughes

Courtesy of 180LA

To entice travelers who might find Australia too distant, 180LA produced “How Far Would You Go,” a 360 video and commercial highlighting the country’s dramatic landscapes, coastline and reefs.

The 360-degree video “How Far Would You Go,” created by the ad agency 180LA for Expedia and Tourism Australia, features sweeping footage of Australia’s coastline, dramatic cliffs, outback and forests. While playing the video on Expedia’s Facebook page or YouTube channel, viewers can navigate within each scene, turning to right or left, up towards the sky or down to the...

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