What Outdoor Brands Look for in Photographers They Hire

January 30, 2017

By Holly Stuart Hughes

Kaare Iverson

To land advertising assignments from outdoor sports and lifestyle companies, photographers need to be passionate about the subject and have an eye for compelling storytelling. These days, makers of gear for skiers, hikers, bikers and other sporty, outdoorsy types want to see their products incorporated into believable, realistic photos they can use in communications and advertising. They find these photographers...

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