Promo Pieces That Work

May 16, 2017

© Zen Sekizawa

Zen Sekizawa’s recent promo included a set of mini posters, with images from assignments for clients such as LD Tuttle. “It’s not personal work, but it’s the work that feels most like me,” she says.

Successful self-promotion is all about being at the top of a client’s mind when they need the kind of photography you shoot. It’s a timing problem solved in part by creating promotions that creatives remember because they hang them on the wall or display them on a shelf. We asked art buyers about the promotions they’ve saved in recent months,...

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