Promos We Kept: These Are Useful

March 30, 2017

By Sharon Ber

Photo by Sharon Ber for PDN

The promos featured here were all created with the hope that not only would they land on the desk of a potential client, but that they'd stay there.

Photographers know the key to a successful promo, aside from great photography, is creating something that makes it past the wastebasket. The photographers featured in this month’s column all created something with staying power. By designing promos that offer a purpose beyond just showing powerful images, they earned coveted spots on the desks of creatives and potential clients down the line. Roth and Ramberg Years ago, Dale...

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