Sharing Expertise: John Keatley On the Advice from Chris Buck that Changed His Career

November 30, 2015

By Holly Stuart Hughes


A recent ad Chris Buck shot for database company SAP Hana with creative director Kleber Menezes of BBDO. Buck says the advice he gave John Keatley about writing a detailed and accurate estimate was just “information gained through experience” estimating and producing advertising jobs. 

Photographer John Keatley, interviewed in “How to Make the Most of a Creative Call and Write a Successful Treatment,” is one of many photographers who generously provided business advice in our “How-to” issue. He has been inspired to share his knowledge of estimating, brand building, licensing and marketing in seminars at PhotoPlus Expo and the Survival Guide weekend workshops he...

To read the full story login, purchase 2-day access or subscribe.