Social Media Marketing Tips

February 2, 2018

© Joann Pai

Stay & Wander helped pair food and travel photographer Joann Pai, whose Instagram following is close to 150,000, with Destination British Columbia to make images that were used commercially and on their social channels as well as Pai’s.

From our earliest stories about Flickr to our reports on changing algorithms and new government guidelines about transparency in sponsored posts, PDN has covered the growth of social media as a platform for marketing by both advertisers and photographers. We’ve collected some relevant and timely suggestions for using social media effectively—to crowd-fund personal projects, engage clients, support a marketing plan...

To read the full story login, purchase 2-day access or subscribe.