The Signature Image: A Photojournalist After Commercial Clients

July 28, 2010

© Benjamin Rasmussen

Grabbing the attention of a potential client can often come down to the effectiveness of a single image; one photograph on a promo card or email blast can be the hook that attracts a buyer to your Web site. But how do photographers decide which image to choose for print and email promos, leave-behind cards, for the landing pages of...

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