What Should Photographers Charge for Social Media Usage?

June 24, 2015

By Conor Risch


This image by Anna Williams—who is repped by Sarah Laird & Good Company—was shot for a Michael Kors digital and social media campaign.

The emergence and growth of the social media market has offered photographers new opportunities to earn money. They’ve done so by shooting for brands that need images for channels like Instagram, Facebook and Pinterest; and by promoting products or companies on their own social media channels.  Questions persist about how to price photographs for social media use. Standards have yet...

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