Why Social Media Marketing Demands Great Photography

June 11, 2014

By Jacob Pritchard

© Jacob pritchard for verizon wireless

Images photographer Jacob Pritchard shot for a Verizon Wireless social media campaign. James Wood, the creative director for the campaign, said the goal was to create photographs that felt like they belonged in a user’s social media feed. 

This article is part of a series, “The Next Big Ideas: Thoughts on recent trends and innovations likely to influence photography in the year ahead,” which appeared in the June Photo Annual issue of PDN. Use the following links to read other articles in this series: Why CMOS Sensors Are Changing Medium-Format Photography Hackathons: Asim Rafiqui On The Value of Multidisciplinary...

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