Client Meeting: Filson Shakes Up its Branding with Photo and Video Storytelling

May 19, 2014

By Conor Risch

© Finback Films

A still photograph from the video "Open Door to Solitude," which tells the story of Ed Zevely, a 68-year-old man who ventures into the Colorado high country to camp.

It’s a delicate task to refresh a brand that has more than 100 years of history and generations of customer loyalty. Companies that last that long are few and far between, and no matter what they produce or sell, their longevity is likely based on the quality and consistency of their products rather than chasing trends. Pacific Northwest outdoor clothing...

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