Create Spotlight: Willoughby Design’s Creative Director on Hiring and Collaborating with Photographers

November 21, 2017

By Holly Stuart Hughes

Photo by Jeff Evrard/Courtesy of Willoughby Design Inc.

Jeff Evrard was hired to photograph the Stockyard District, a growing arts district in Kansas City. When hiring photographers, Zack Shubkagel of Willoughby Design likes to know who they’ve worked with. “Was it a design firm, an ad agency, directly with a client? Because that shows how they interact,” he says.

Zack Shubkagel Principal Willoughby Design Zack Shubkagel is principal and creative director of Willoughby Design, a branding agency with offices in Kansas City, Missouri, and San Francisco. Its work includes the development of brand experiences through packaging, retail environments and print and interactive communications. While leading the firm’s San Francisco office, Shubkagel has worked on accounts such as Panera...

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