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How Luxury Real Estate Clients Hire Photographers

November 7, 2014

By Mindy Charski

© SOUTH LOOP LUXURY/PHOTO BY SCOTT FRANCES

For Chicago's South Loop Luxury, the branding and design firm Otherwise Inc. hired photographers to create aspirational lifestyle shots and showcase the development's architecture.

The effects of the housing market’s collapse in 2007 and 2008 are still being felt. But in many cities the clamor of construction heralds growth in the real estate market—in particular, of luxury residential developments. Developers of condominium and rental properties and the design firms and advertising agencies that represent them are assigning photographers to help market these spaces in...

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