How Wedding Photographer Catherine Hall Gained Commercial Clients

April 12, 2012

By Conor Risch

© Catherine Hall

Catherine Hall landed her biggest commercial client, John Deere, when an executive from the company saw her interacting with people at a wedding and brought her in to shoot for the company.

When Catherine Hall began shooting weddings, she wanted to reach a higher-end clientele and charge rates at the top end of the wedding photography spectrum. But she says people working in the industry told her repeatedly that she had to work exclusively in wedding photography to reach those clients. “People want to hire a specialist at that rate,” she was...

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