James Worrell: Sketching Concepts for Editorial Clients to Gain the Attention of Ad Agencies

February 11, 2013

By Meghan Ahearn

© SmartMoney/Photo by James Worrell

A photo James Worrell conceptualized and shot for SmartMoney magazine. To see the sketch the image was based on as well as other work by Worrell, click on the Photo Gallery link below.

In today’s competitive advertising market, photographers have to find a way to show the ad agency (and more recently, the client) that they understand what the brand is looking for. We asked four photographers to share their tactics for bidding on an advertising job and demonstrating how their photographic style could bring the client’s campaign to life. Whether their focus...

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