Joey and Jessica: Using Personal Work and Mood Boards to Get Clients Excited About Their Vision

February 4, 2013

By Meghan Ahearn

© Joey and Jessica

An image from Joey and Jessica's seasonal personal work, "Winter Fun." The photo was included in promotional materials sent to ad agencies. Occasionally, work like this inspires advertising clients to hire the photographers to recreate a similar image. To see the sketches and mood board behind this series of work, click on the Photo Gallery link below.

In today’s competitive advertising market, photographers have to find a way to show the ad agency (and more recently, the client) that they understand what the brand is looking for. We asked four photographers to share their tactics for bidding on an advertising job and demonstrating how their photographic style could bring the client’s campaign to life. Whether their focus...

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