New Advertising for New Platforms: A Facebook Campaign for Air France and Le Meridien Done In-House

February 28, 2013

By Mindy Charski

© Jimmy Cohrssen

Photographer Jimmy Cohrssen, who is based in Tokyo, Paris and Los Angeles, estimates he shot between 300 and 500 images in each location he visited over the coarse of the month-long assignment. The images are now touring in a traveling exhibition.

As more and more advertising dollars are being spent online, we explored unique digital campaigns that recently launched on social-media sites. First, we spoke with the ad agency creatives and photographers behind campaigns on Pinterest and Pandora. Below, we learn more about a Facebook campaign launched by Air France and Le Méridien that focuses on travel photography. “A Photographer’s Journey:...

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