What Nike Wants from Photographers

January 23, 2018

By Holly Stuart Hughes

Photo by Benjamin Lennox/courtesy of NIKE

Benjamin Lennox photographed a recent Nike Style Guide that focused on outerwear. Lennox is one of a handful of photographers who “are often considered” for brand campaigns, says Suzanne Donaldson, senior director for creative production at Nike.

Suzanne Donaldson is the senior director for creative production of Nike’s Global Brand Imaging department. She moved to Nike a year ago to create its first global art buying department, and has built a production team to commission imagery for Nike’s various sport categories. When PDN last interviewed Donaldson, she was executive photo director of Glamour. She has also worked...

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