How Outdoor-Focused Creative Agency Hammerquist Studios Works with Photographers

March 13, 2018

An image by photographer Jeremiah Watt on the website of fly fishing company Sage, a Hammerquist Studios client. Hammerquist works with photographers who have a passion for the outdoor pursuits they’re asked to depict.

The outdoor industry has in recent years become a proving ground for advertising and brand communications that focus on values. Outdoor enthusiasts have responded to brand messages that offer journalistic stories about people’s love for adventure; about environmentalism and conservation; about responsibly sourced or recycled materials; and about choosing experiences over conspicuous consumption. This has created a market in which...

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