Photographers Who Can Help Art Direct: Brinson + Banks for Garnier

November 10, 2016

By Holly Stuart Hughes

© Brinson + Banks

Brinson + Banks were hired to highlight Garnier’s sponsorship of several music festivals, including Coachella and Bonaroo, for web and social media.

In a highly competitive market, commercial photographers need to do more than provide nice photos. They are increasingly called upon to act as art directors on advertising assignments—by contributing ideas for the images that should go into a campaign. PDN recently looked into some ad assignments on which photographers contributed art direction help, and learned how they offered their input, why their...

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