Professionalizing the Instagram Market

November 25, 2013

By Conor Risch

© Chris Ozer

An image by Tinker Mobile photographer Chris Ozer from "Take the Wheel," an Instagram photo competition created to market the release of the Mercedes-Benz CLA.

In the period after the introduction of video-capable digital SLR cameras in 2010, it was common to hear photographers lamenting that their clients expected them to tack video onto shoots for minimal or no fee. It seemed like every client wanted video, but few of them appreciated how much extra work creating video required from photographers. In fairness, clients weren’t...

To read the full story login, purchase 2-day access or subscribe.