Doug Menuez on Managing Risk to Sustain a Career

October 18, 2016

By Holly Stuart Hughes

© Doug Menuez

An image from Doug Menuez’s self-published book Transcendent Spirit: The Orphans of Uganda. Learning to turn down assignments that weren’t a good fit allowed him time for projects he cared about but which “don’t have an immediate payback,” he says.

In a 30-year career that’s weathered two recessions and a period of creative burnout, advertising and documentary photographer Doug Menuez has learned that a business plan is essential for surviving economic downturns. His long-term planning also helps him fund personal projects and the periods of creative renewal that he feels are necessary in a long, productive career. Menuez ran into...

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