Estimating 2.0: How to Price Ad Jobs for Print, Web and Social Media

March 4, 2017

By David Walker

To land commercial jobs, photographers have to know how to estimate the costs. Clients rely on estimates—often in combination with creative treatments—to make hiring decisions because they indicate the level of production expertise photographers will bring to the job. We recruited freelance art buyer Karen Meenaghan and two reps to show PDN readers how the process works. Our goal is...

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