How Photographers Charge for Social Media Advertising Jobs

February 7, 2018

By Holly Stuart Hughes

© Little Outdoor Giants

From a campaign Little Outdoor Giants shot for McKenzie Natural Artisan Deli’s social media, in collaboration with Connelly Partners in Boston.

As advertisers shift more of their marketing dollars from traditional media to social media, reps and photographers are changing the way they calculate creative fees when producing images for social media ads. They are now considering the reach of an ad—how many people will see it—when determining photographers’ creative fees. They’re also pushing back on the perception that fees for...

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